Books, writers, films, plays, poetry, songs, music and the spoken word – this vibrant festival celebrates New Zealand Writers in all their forms and explores the themes relevant to our times. The festival is named ‘Going West’ after the Maurice Gee book by the same name, and celebrates the gorgeous west Auckland setting in which it takes place.

Design Work Includes:
• Evolution and tidy up of existing logo
• Brand Development – Creation of dart
• Digital & PR Visual Content
• Posters & Flyers
• Programme Guide (A5 book)
• Ghost Trees & Sofijas Garden Design
• Print Advertisements
• Festival T.Shirts

Over the course of three years I had the pleasure of working with Marigold to refine the visual material for the annual Going West Writers Festival campaign – combining her understanding of audience, typography, imagery and colour together with her creativity, enthusiasm and exceptional professionalism to design a range of cohesive collateral.

Diane Blomfield | Producer, Going West Festival 2017-19